Review Guidelines

Last updated: 3 November 2026

Aitoarvio means “genuine review”. These guidelines keep it that way, for reviewers, readers and companies.

How we check reviews

• Every review is read by a person before it is published.
• Reviewers must give a working email address (never shown publicly) and confirm that the review is about their own experience.
• One review per person per brand or product. Duplicate reviews are blocked.
• We look for signs of fake reviews, such as many similar reviews in a short time.
• We do not currently verify purchases (for example with receipts). A published review means it passed our checks, not that we confirmed the purchase.

What a good review includes

• Your honest opinion, positive or negative
• Details: what you bought or used, and when
• Why you gave the stars you gave

What we do not publish

• Reviews not based on your own experience
• Reviews written by the company itself, its employees, or competitors
• Paid or rewarded reviews that do not say so
• Insults, hate speech, threats, or discrimination
• Personal information: phone numbers, addresses, names of staff members
• Spam, advertising, or links to other sites
• Content that is illegal or breaks someone’s rights
• Reviews that are not about the brand or product

Our promise about negative reviews

Companies cannot pay us to remove, hide or change honest reviews. A review is never removed just because it is negative. A company may report a review it believes breaks these guidelines, and we check the report fairly.

How the star rating is calculated

A brand’s or product’s rating is the simple average of all its published reviews. We do not change, weight or hide ratings.

Reporting a review

If you think a review breaks these guidelines, email contact@aitoarvio.fi with a link to the review and the reason.